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Buying & Selling Attention
Ryan Ruby
A generation turned into a culture
of begging to be noticed.
It is not generational.
It is, now, cultural.
This looking-into-the-camera era.
The arrogance of inherently believing people want to watch you. That you are important enough to be The Truman Show. Or interesting enough!
Why do you think the things that have become popular are generality, vapid, and mediocre? Amateurish and radically simple-minded?
Because the average person has inherited the conditioning that they are desirable;
as a default.
Which has become a defect.
The Owed-Generation turned the culture.
Lacking expertise to the point where expertise is criticized!
In order for the average to have gained its owed recognition,
That standard to which recognition is obtained had to be drastically lowered.
Everyone has a magazine cover now.
The lack of talent had to match the access to exposure.
Dilution.
[Graph: As accessibility to exposure increases, talent’s value in obtaining exposure declines.]
The value of talent
had to give way to the
increase of accessibility.
© Ryan Rubenstein